Overall it is a solid product. Perhaps they are charging a bit of a premium for it as the technology is not groundbreaking(I brought l on sale). However outside of price the app and product has alot of appeal.You can choose from a variety of patterns/themes and create your own. You can Literally change each segment of the rope and get lost in the variety of options. It has a seemless integration with Alexa voice commands etc. Timers, schedules, and group control features.They provide clips for wall mounting and for ground routing. I did installed my (32ft) on the ceiling of the patio. The provide drywall anchors were not the best so I used a few better ones I had. Also the rope has some weight to it, the ceiling install required one person holding the weight while being installed. What I then had to do was use clear/white zip ties in a few places to secure the rope to is clips. It came out clean pretty clean and the 3 or 4 zips I used are not noticeable.The clips they include have a small lip that fits into a groove along the rope. It is perhaps 2mm in size which is the problem for the ceiling install. They are not deep enough to hold up without some ingenuity.For brightness I gave 4 stars with the caveat that it's intended perhaps is not for how I am using it. Is it bright and eye catching Yeats. The colors are vivid. Will the all white light at full bright be seen from space no. My goal was to have the ability to light my patio if needed to provide a softer light then my main overhead lights. (It does this well). The best example I'd say is to think of a cell phone (flashlight) it gives you light. from say 10 feet away you can see but the shadows are there . I'll posted a night picture laterAgain overall it is a solid product and I've added a few other govee products to the house this week that have worked just as well.